Round 1 — entries open through November 30

The Growbies Challenge

Style it. Dress it up. Film it. One winner per round takes the whole crew — plus a second crew to give away.

The dressed-up Growbies crew, styled for the Growbies Challenge

How to enter

Instagram (opens in new tab)
  1. Style your Growbie.
  2. Post it and tag @MeetGrowbies — add #GrowbieHair so everyone can find your cut.
  3. Done — we see every tag.

Account private? DM us your entry instead.

TikTok (opens in new tab)
  1. Film the cut (or the reveal).
  2. Post it and tag @MeetGrowbies — add #GrowbieHair so everyone can find your cut.
  3. Done.

Private account? Enter on Instagram or Facebook.

Facebook (opens in new tab)
  1. Style your Growbie.
  2. Find the pinned Challenge post on our Facebook page.
  3. Drop your photo or video in the comments.

Photos and videos both welcome in the comments.

The Growbie is the star. Kids are welcome in frame, never required. Posting is a grown-up job (18+).

Photos and videos both count. Judged on creativity, not follower count.

The prize: Growbies 16-pack display, all 8 personalities twice
The prize

Win the whole crew.

One winner per round takes a full 16-pack display: all 8 personalities, twice. One crew for you, one to give away at your next party, playdate, or classroom.

Full details in the official rules.

The Style Wall

Fresh cuts, costumes, and tiny films for inspiration, posted by us. Tag @MeetGrowbies — and add #GrowbieHair — to take their spot.

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The rules, in plain English

  • Who: US residents, 18+ post the entry. Kids do the styling, a grown-up does the posting.
  • How: tag @MeetGrowbies on Instagram or TikTok — #GrowbieHair is encouraged but never required — or comment on the pinned Facebook post. Multiple entries welcome.
  • Judging: creativity (40%), craft (30%), personality (30%). Picked by judges — never a random draw.
  • Prize: one 16-pack display per round (ARV $99), shipped free in the US.
  • Your content: we may reshare and embed entries with credit. Paid ads only ever with your separate OK.
Read the full official rules

This promotion is in no way sponsored, endorsed, administered by, or associated with Meta Platforms, Inc., Instagram, Facebook, or TikTok.